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Are your favourite brands genuinely cruelty-free? Search from our list of companies to see if they've made the list.

our cruelty-free criteria

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brands to avoid

Animal Care Products

Aromatherapy and Essential Oils

Baby/Child Care Products

Bath and Body Products

Beard Care Products

Cosmetic Tools and Accessories

Eye Care Products

Foot Care Products

Fragrances and Deodorant

Hair Care Products

Hair Removal Products

Hand and Nail Care

Household Products

Insect Repellent

Lip Care Products

Makeup

Oral Care Products

Self-Tanning Products

Skincare Products

Sun Care Products

Tattoo Care Products

100% Vegan

Mostly Vegan

Some Vegan

= 100% vegan

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Agnes&Me

They sell:

Face cream, face serums/oils, face masks, body oils, balms.

https://www.agnesandme.co.nz/

Aleph Beauty

They sell:

Concealer, foundation, cheek/lip tint, lip gloss, lip balm, highlighter, makeup brushes, facial serum, eyeshadow, mascara, eyeliner, primer, finishing powder, moisturiser.

https://alephbeauty.com

Almira Creations Ltd

They sell:

Body wash/scrubs, shower steamers, body moisturiser/butter, soy wax melts, soy candles, home decor.‍

https://almiracreations.co.nz/

āma

They sell:

Body bar, bug repellent, after sun balm, anti-chafe balm, facial exfoliant, face masque, facial oil, solid shampoo, solid conditioner, soap bar.

https://theamalife.com/

Anihana

They sell:

Soap, bath bombs, bubble bath, shower bars, shower steamers, solid moisturiser, sugar scrubs, shampoo bars, conditioner bars.

https://anihanalife.com/

ĀTHR Beauty

They sell:

Eyeshadow, highlighter, blush.

https://aetherbeautyco.com

Auras Afire

They sell:

Soap, candles.

https://aurasafirecandles.com/

Auromere

They sell:

Toothpaste, mouthwash, bar soap, liquid soap, face, hand & body lotion, massage oil, face masks, face wash, shampoo, shampoo bar, conditioner, incense.

https://www.auromere.com/

Ayurda

They sell:

Facial cleansers, facial scrubs, facial toners, facial moisturisers, facial serums, eye cream, hair cleanser.

https://www.ayurda.com/

Bodhi Organics

They sell:

Face cream.

https://www.bodhiorganics.co.nz/

Bohemian Skin

They sell:

Facial moisturisers, facial cleansers, facial toners, toner, facial treatments, exfoliators, facial masks, serums, eye cream.

https://www.bohemianskin.com.au/

Bonbodi

They sell:

Body wash, body serum, body polish, body butter.

https://www.bonbodi.com/

The Bonbon Factory

They sell:

Hand sanitiser, hand soap, body oil, bodywash, body soap, body butter, body scrub, facial cleanser, facial moisturiser, face masks, lip balm, brush cleaner, healing balm, deodorant, bath bombs, bubble bath, shampoo bar, hair cream, air freshener.

https://thebonbonfactory.com/

Brow Code

They sell:

Brow dye, brow tint, brow bleach, brow tools, hair removal, brow oil, brow cleanser, brow lamination, microblading, brow makeup, makeup brushes.

https://browcode.com/

Brown All Year

They sell:

Tanning spray, tanning mousse, tanning gloves, tanning powder, gradual tanning cream.

https://www.brownallyear.com/

CaliWoods

They sell:

Hand & body soap, shaving soap, tooth tablets, dishwashing powder, laundry powder, wet wipe spray.

https://caliwoods.co.nz/

Clean Earth Soap

They sell:

Shampoo bar, body soap bars.

http://www.cleanearthsoap.co.nz/

Colour by TBN

They sell:

Nail polish, lip stick,.

http://www.colourbytbn.com.au/

Davroe

They sell:

Shampoo, conditioner, anti-dandruff products, hair treatments, hair styling, thermaprotect spray, colour protection, hair spray, dry shampoo, body & face cleansing wash, body firming lotion.

https://davroe.co.nz/

Dazz NZ

They sell:

Soap tablets, all-purpose tablets, bathroom cleaner tablets, glass cleaner tablets.

https://dazz.co.nz/

DB Designer Brands

They sell:

Foundation, primer, concealer, BB cream, face powder, mascara, eyeshadow, brow products, eyeliner, liquid liner, eyeshadow, false eye lashes, lipstick, lip liner, lip gloss, lip care, nail polish, nail polish remover, nail treatment, bronzer, highlighter, blush, makeup brushes, setting spray, face masks, body wash, body lotion, body scrub, hand cream, perfume.

https://www.dbcosmetics.co.nz/

De Lorenzo

They sell:

Hair spray, colour protector, anti-frizz oil, curl definer, leave in treatment, anti-dandruff treatment, shampoo, conditioner, hair gel, hair wax, hair mousse, heat protector, hair dye, body wash, shaving cream.

http://www.delorenzo.com.au

Dew Lab

They sell:

Facial cleanser, face serum, face oil, facial moisturiser, facial exfoliant, lip butter, toner, after sun care.

http://dewlabbeauty.com

DOG by Dr Lisa

They sell:

Dog wipes, dog leave-in conditioner, dog cologne, dog wash, dog brushes.

http://www.Dogbydrlisa.com

Dr. Bronner's

They sell:

Liquid soap, bar soap, body lotion, hand sanitiser, toothpaste, shaving soap, hair creme, hair rinse, cleaner.

http://www.drbronner.com.au/

Dust & Glow

They sell:

Facial cleanser, bodywash, shampoo, conditioner.

http://www.dustandglow.com

Earth Choice

They sell:

Dishwashing liquid, laundry liquid, floor cleaner, toilet cleaner, laundry powder, dishwashing tablets, multi-purpose spray, glass and window cleaner, dishwashing powder, fabric softner.

https://naturesorganics.com.au/collections/earth-choice

Earthen

They sell:

Dog soap bars, dog balm, dog bath fizzes.

http://www.earthen.co.nz/

Eckco

They sell:

Skin balms, facial cleanser facial oil, beard oil, baby oil, repair oil, bath soaks, lip balm.

https://eckco.co.nz/

The ECO Brush

They sell:

Toothbrushes, compostable dental floss, cotton buds, toothbrush holders, dish brushes.

https://theecobrush.com/

Eco Fox

They sell:

Body soaps, moisturisers, lotions, shampoo, conditioner, shaving bars, face soap, shower steamers, deodorant, scented candles, and fragrance oils.

http://www.ecofox.co.nz/

Edible Beauty

They sell:

Face serums, facial moisturizers, facial cleansers, face masks, exfoliants, eye creams, facial toners, baby creams, hand creams, lip oils, supplements, beauty tools, makeup removers, solid deodorants, sunscreens, candles.

https://ediblebeautyaustralia.com/

Essano

They sell:

Facial toner, facial cleanser, facial moisturiser, facial serums, facial oils, face masks, facial exfoliator, blemish gel, eye cream, shaving gel, beard oil, body lotion, body wash, deodorants, shampoo, conditioner, hair treatments, reed diffusers, candles.

http://essano.co.nz/

Ethique

They sell:

Shampoo bar, conditioner bar, facial scrub, facial moisturiser, facial cleanser, solid deodorant, body wash, body polish, body butter bar, laundry bar and stain remover, shampoo for babies, conditioner for babies, shampoo bar for dogs, conditioner bar for dogs.

https://ethiqueworld.com/

Eye of Horus

They sell:

Foundation, concealer, mascara, eyeliner, eyeshadow, brow products, lipstick, lip gloss, lip liner, blush, bronzer, highlighter, makeup brushes, makeup accessories.

https://www.eyeofhoruscosmetics.com/

Fair + Square Soapery

They sell:

Body soap, hand soap, face wash bars, shampoo bars, baby soap, pet wash soap, dish soap, laundry soap.

https://fairandsquare.co.nz/

Figgy & Co.

They sell:

Liquid soap, bar soap, laundry powder, bench spray, disinfectant spray, dishwashing powder, essential oils, glass cleaner, nappy wash.

https://figgyandco.co.nz/

Gelous

They sell:

Nail polish, manicure tools, nail accessories, hand and nail treatments.

https://www.gelous.co/

Go Native New Zealand

They sell:

Body soap, facial moisturiser, raw ingredients for people to create their own natural and organic soap, skincare, haircare, makeup and household cleaners.

http://www.gonative.co.nz

Good Cube

They sell:

Shampoo bars, conditioning bars, hair treatment bars.

http://www.goodcube.com

Green Goddess

They sell:

Face cream, lip balm, baby wipe solution, deodorant, laundry powder, laundry liquid, spray cleaner, mould remover, dishwashing powder, toilet cleaner.

https://greengoddess.co.nz/

Hayley Benseman

They sell:

Face masks, facial cleanser, facial serum, body oil, bath truffles, deodorant.

https://hayleybenseman.co.nz/

Herb Nerd NZ

They sell:

Hair oil, hair serum, facial moisturiser, facial cleanser, facial serum, bath salts, lip balm, body butters, beard oil, insect repellent, sunscreen, deodorant, nail serum, throat spray and other health products.

https://www.herbnerdnz.com/

Holistic Hair

They sell:

Shampoo, Conditioner, Extra Care & Styling.

http://www.holistichair.co.nz/

The Honey Trap

They sell:

Animal Care Products

http://www.thehoneytrap.co.nz

Honor Body Scrubs

They sell:

Coffee scrubs, soap, solid shampoo.

https://www.facebook.com/honorbodyscrubs/

Hurraw!

They sell:

Lip Balms, lip colour, deodorant, body balms, highlighter.

https://hurrawbalm.com/

Hynt Beauty

They sell:

Concealer, foundation, blush, bronzer, lipstick, SPF, eye shadow, eye brow definer, eyeliner, primer, makeup brushes.

https://hyntbeauty.com/

IKO Skincare

They sell:

Face wash, deodorant.

https://www.ikoskincare.com/

The INCI Lab

They sell:

New Product Development Chemist. They will create products to meet your company's needs.

https://theincilab.com/

INIKA

They sell:

Moisturiser, cleanser, primer, foundation, BB cream, concealer, blush, highlighter, bronzer, lip tint, lip gloss, lip stick, lip liner, eyeliner pencil, eye shadow, brow pencil, mascara, makeup brushes.

http://www.inikaorganic.com/

Jane Iredale Mineral Cosmetics

They sell:

Foundation, concealer, primer, SPF, eyeliner, mascara, eyeshadow, brow gel, brow pencil, blush, bronzer, highlighter, lipstick, lip treatment, lip gloss, lip stain, lip pencil, lip balm, brush cleaner, makeup brushes.

https://janeiredale.co.nz/

Kaitoke Wilds

They sell:

Facial oils, facial mists, facial exfoliant, body oil, shampoo bars, conditioner bars, aromatherapy blends.

http://www.kaitokewilds.nz

Kester Black

They sell:

Lipstick, lip liner, lip oil, eyeliner, nail polish, nail polish remover, face serum.

http://www.kesterblack.com

Kevin Murphy

They sell:

Shampoo, conditioner, hair treatments, hair colour, hair gel, hair spray.

https://kevinmurphy.com.au/

Kingfisher

They sell:

Toothpaste.

http://www.kingfishertoothpaste.co.uk/

Koko Body

They sell:

Body oil, body scrub, multi-purpose balm, facial oil, face masks & treatments, facial cleanser, bath soak.

http://www.kokobody.com

La Mav

They sell:

Facial cleanser, facial toner, facial moisturiser, facial serum, facemasks, eye treatments, primer, foundation, BB cream, concealer, bronzer, eyeshadow, makeup brushes, fake tan.

https://lamav.com/

Little Honey

They sell:

Bronzing mist, face tan drops, body scrub.

https://littlehoney.co.nz/

Little Leaves Botanicals

They sell:

Face cream, face cleanser, cleansing oil, face serum, body oil, hand cream

https://littleleavesbotanicals.com/

Littlefoot

They sell:

Shampoo, conditioner, handwash, hand sanitiser, bodywash, dog shampoo, baby bubble bath, dishwashing liquid, toilet cleaner, cleaner, laundry liquid.

https://www.littlefootonline.com/

Lola Lee Beauty

They sell:

Nail polish, nail polish remover, nail care brushes, nail decal, nail care products.

http://www.lolaleebeauty.com

LoveSkin

They sell:

Facial cleanser, facial toner, facial serum.

http://www.loveskin.co

LuluRose Cosmetics

They sell:

Lipstick, lip balm.

http://lulurosecosmetics.com/

LUSH

They sell:

Bath bombs, bubble bath, body scrub, foundation, makeup brushes, blush, highlighter, liquid eyeliner, lip stick, toothpaste, mouthwash, facial toner, facial moisturiser, facial cleanser, facial Scrubs, facemask, lip balm, lip scrub, body moisturiser, hand cream, foot cream, foot balm, deodorant, perfume, body spray, shampoo, conditioner, hair treatments, hair spray, hair serum.

https://nz.lush.com

Lust

They sell:

Conditioner, shampoo, hair spray, hair treatments, hair dye, dry shampoo, thermal protection spray.

http://www.lusthair.nz

ManukaRX

They sell:

Moisturises, face oils, cleansers, and eye creams.

https://manukarx.co.nz/

Meow Meow Tweet

They sell:

Deodorant stick, deodorant cream, underarm primer, facial toner, facial moisturiser, face oil, spot serum, face masks, lip balm, sunscreen, shampoo, conditioner, body oil, body soap, insect repellent.

https://meowmeowtweet.com/

MicroMed NZ

They sell:

Probiotic sprays for cats, dogs, horses and other animals.

http://www.micromed.org.nz

MuLondon

They sell:

Facial moisturiser, facial cleanser.

https://www.mulondon.com/

My Sunshine Suncare

They sell:

Sunscreen.

https://www.mysunshine.co.nz/

Natio

They sell:

BB cream, body cleanser, deodorant, face and body moisturiser, makeup brushes, brow products, blush, contour, concealer, essential oil, eye shadow, eyeliner, exfoliator, skin treatments, foundation, perfume, hand cream, lip tint, mascara, massage oil, nail polish, sunblock, self-tan, tinted moisturiser.

http://www.natio.com.au/

Native Neem

They sell:

Tooth powder, hair & body wash, soap bars, body cream, body oil, facial oil, headlice treatment, multip-purpose spray & wipe, shampoo for animals.

http://www.nativeneem.com

Nature Body Ltd

They sell:

Hair gel, hair detangler, hair conditioner, hair shampoo, hair serum, deodorant, sunscreen, toothpaste, insect repellent, facial moisturiser, after shave balm, shaving cream, anti-itch cream, eye oil, body mousse.

https://www.naturebody.co.nz

Neat

They sell:

Shower & shaving oil, hand & body oil, perfume, facial & hair oil, eco wipes, health supplements.

http://www.itsneat.nz

Nectar Body and Bath

They sell:

Body lotion, shampoo bars, conditioner bars, hair serum, deodorant, eye cream, lip scrub, shaving mousse, beard oil, hand soap, facial cleanser, face masks, dog shampoo.

http://www.nectarbodyandbath.com

The Nude Alchemist

They sell:

Facial cleanser, pimple treatment, bath salts, solid perfume, baby & child care products, tattoo aftercare, health remedies & emotional support products.

https://www.nude-alchemist.com/

OC Naturals

They sell:

Conditioner, shampoo, body-wash, shampoo, conditioner and products designed for kids such as shampoo, body wash, hair detangler and styling gel.

http://ocnaturals.com.au/

Oh Goodness

They sell:

Deodorant, facial moisturiser, body cream, salve, soap bars.

https://ohgoodness.nz

Organic Colour Systems

They sell:

Shampoo, conditioner, hair treatments, hair oil, hair gel.

http://www.organiccoloursystems.com

The Organic Skin Co.

They sell:

Facial cleansers, face oil, facial toners, facial moisturisers, exfoliating masks, facial treatments, serums, makeup primer.

https://theorganicskinco.com/

Oriwa Naturals

They sell:

Lip balms, massage balms, soap and shampoo bars, dog shampoo, moisturising balms, moisturisers, makeup removers, body oils, laundry powder, insect repellents.

http://www.oriwanaturals.co.nz/

Pax Polish

They sell:

Nail polish, nail polish remover and cuticle oil.

https://www.paxpolish.com/

Plant & Share

They sell:

Face cream, face masks, face oil, facial cleanser, body cream, soap.

https://www.plantandshare.co.nz/

Pump Haircare

They sell:

Conditioner, shampoo, hair masks, hair treatments, hair oil, lash & brow serum, facial cleanser, facial cream, face masks, bodywash, body oil, body moisturiser.

http://www.pumphaircare.com

Qbaby

They sell:

Hand sanitiser, essential oils and natural remedies for mothers and babies, sunscreen.

https://www.qbaby.co.nz/

Raw Nature

They sell:

Perfume/cologne, bug repellent, dog paw balm, dry shampoo, foot balm, deodorant, lip butter, moisturiser.

http://www.rawnaturenz.com

Raww

They sell:

Primer, concealer, foundation, BB cream, bronzer, blush, makeup brushes, nail polish, face masks, facial oil, facial serum, facial moisturiser, facial cleanser, facial exfoliator, facial toner, eye cream, body oil, body scrub, hand & nail cream.

https://www.rawwcosmetics.com/

RevitaLash

They sell:

Eyelash conditioner, eyebrow conditioner, brow gel, brow pencils, eye liner, eyelash wash, eye primer, shampoo, conditioner, hair enhancer.

http://revitalash.co.nz

sans [ceuticals]

They sell:

Face oil, hand wash, body wash, body exfoliant, shampoo, conditioner, hair treatments

https://sansceuticals.com/

Scenturie Natural Skincare

They sell:

Facial cleansers, facial toner, facial serums, facial oils, facial moisturisers, facial exfoliators, eye cream, hand cream, body cream.

https://scenturie.co.nz/

SIMPLE as that

They sell:

Sunscreen, facial cleanser, facial exfoliant, facial moisturiser, facel oil, toner, body oil, deodorant, makeup remover, face masks, vapour rub, room spray, products for babies.

https://www.simpleasthat.com.au/

The Skin Kitchen

They sell:

Body oil, body scrub, essential oils, facial oil, facial toner, lip scrub, face mask.

https://www.theskinkitchen.co.nz/

Skinnies

They sell:

Sunscreen, body bars, acne bars.

https://skinnies.co.nz/

Slo Naturals

They sell:

Lip balm, deodorant, foot deodorant, body moisturiser, soap, hair clay, dry shampoo, hand sanitiser.

https://slonaturals.com/

Smack Ltd

They sell:

Mascara, lip stick, lip gloss, lip liner, eyeliner, makeup brushes, eyebrow pencil, eyebrow cream, highlighter, concealer, foundation, blush, eyeshadow, face primer, makeup remover.

http://www.smack.net.nz

SOLID Oral Care

They sell:

Toothpaste, toothpaste tablets, toothpaste for kids, mouthwash.

https://solidoralcare.co.nz

Suntegrity Skincare

They sell:

Sunscreen, tinted moisturiser, cleansing oil, self-tanner, lip gloss.

https://www.suntegrityskincare.com/

Tailor Skin

They sell:

Highlighter, face serum, facial treatment, facial cleanser, face scrub, facial moisturiser.

https://tailorskin.co

Tattoo Tonic

They sell:

Tattoo after care.

http://tattootonic.co.nz

That's It

They sell:

First aid gel, body oil, lip balm.

https://thatsit.nz/

Tints of Nature

They sell:

Permanent hair dye, semi-permanent hair dye, shampoo, conditioner, hair treatment, dry shampoo.

https://www.tintsofnature.com/

True Botanix

They sell:

Face masks, facial cleanser, facial serum, facial moisturiser.

https://truebotanix.co.nz/

Trust Fund Beauty

They sell:

Face primer, lipgloss, lip liners, eyeliners, mascara, nail polish, liquid highlighter.

https://trustfundbeauty.com

Verite Spa

They sell:

Facial moisturiser, facial toner, facial serum, face oil, eye and lip serum, after shave, hand wash, hand cream, body oil, body butter, essential oils, products for babies.

http://www.veritespa.co.nz/

Viola Organics

They sell:

Facial cream, facial serum, facial toner, facial exfoliator, makeup remover, body lotion, body oil, deodorant, perfume, hair gel, mouthwash, baby oil, household cleaners, insect repellent.

https://www.violaorganics.co.nz/

White Glo

They sell:

Toothpaste, teeth whitening products, other dental care products

https://whiteglo.com/

Will & Able

They sell:

Hand soap, multi purpose cleaner, toilet cleaner, laundry liquid, dish liquid, dish powder.

https://willandable.co.nz/

Woohoo Body

They sell:

Deodorant stick, deodorant paste, anti-chafe stick, body moisturiser.

http://Woohoobody.com.au

World Organics

They sell:

Facial cleansers, facial exfoliants, facial moisturiser, facial toner, face serum, face oil, face masks, body oil, eye treatments, hand cream, shaving soap, concealer, foundation, primer, eye shadow, eyeliner, mascara, lip gloss, lipstick, makeup brushes, essential oils.

https://worldorganics.com/

You're the Bomb

They sell:

Bath bombs, body wash, sugar scrubs, solid shampoo bars, solid conditioner bars, whipped soaps.

https://yourethebomb.co.nz/

Zoo Nurtured

They sell:

Teeth whitening powder, deodorant paste, face cleansing oil, face masks, beard oil, anti-ageing face oil, lash & brow serum, hair & scalp serum, pre-shaving oil.

http://www.zoonurtured.co.nz/

what does it take to be cruelty-free?

The No Compromise, No Cruelty Criteria for companies listed in the NZAVS Cruelty-Free Guide are strict, ensuring you can confidently choose products knowing that no animals were harmed. No Comprise. No Cruelty and No Confusion!

our cruelty-free criteria

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